Finance is only an exact science until a human touches it
“Finance is only an exact science until a human touches it. How you handle your money reflects who you are.”
Whilst budgeting is a very unique and personal aspect of our everyday lives, our needs are universal. Maslow’s Hierarchy of Needs is a psychological theory which expresses this universal aspect perfectly.
Our needs meander between “physiological”, “safety”, “belongingness”, “love”, “esteem”, “self-actualisation” and “self-transcendence”. I’m sure, of course, that wi-fi could have its own stand alone category too! In this same way, the banking sector has also been involved in its own hierarchy of needs for the customer. These needs could be categorised into three sections, namely, “security”, “movement” and “performance”.
More and more, we prioritise security of the financial institutions we choose to use. This is natural and understandable.
I do worry, however, that our expectations of “performance” are increasingly lessening and perhaps a reform of some sort is necessary. What do you think?
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