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Vacancy Details


108420 - Automation Specialist - Marketing - Galway

Contract Type: Contract
Location: Galway
Date: 1/07/2020
Job Reference: 108420
Contact Name: Fiona Keane
Contact Email:

Job Description

Automation Specialist - Marketing - Galway - 108420
Senior Marketing Automation Specialist
Our client, a medical device company in Galway are currently looking to recruit a marketing automation specialist for their site on a contracting basis

This position is responsible for deploying and supporting marketing automation activities related to the digital channels in EMEA.
Main Job Responsibilities:
The senior marketing automation specialist will work in close cooperation with EMEA Senior digital/social manager, BU stakeholders and country digital representatives.
Marketing automation solutions:
Build scalable, automated demand generation, lead management and marketing automation capabilities across Medtronic EMEA using Oracle Eloqua.
• Connect online promotion tactics (i.e. paid advertising) with lead generation process.
• Design and document automated business rules in Eloqua and
• Perform effective targeting and segmentation to support email and lead generation campaigns.
• Support the growth, clean-up, and segmentation of the contact databases to maximize campaign performance.
• Act as an expert in platforms ecosystem that make up the marketing technology stack (e.g. Marketing Automation, ecommerce, CMS, CRM) and provide guidance in related integration challenges.

Training and support:
Provide support in implementing marketing automation tools, including detailed understanding of tools used and best practices employed
• Create knowledge base with identification of best practices, business cases and ensure these are shared with internal stakeholders.
• Provide expertise and tactical support to Groups / countries in designing and optimizing related process, including nurture program development.
• Support training related to automated demand generation and lead management.

• Support establishment of funnel measurement and tracking approaches, e.g. including lead capture, lead conversion, closed sales (and revenue), attribution back to marketing activities.
• Analyse and optimize email campaigns using A/B testing to optimize performance. Leverage lead scoring approach to maximize the effectiveness of campaigns.
• Design and support marketing automation campaign performance dashboard.

University degree in Communications
• Expert in marketing automation platform (Oracle Eloqua) and CRM (
• Oracle Eloqua certification required.
• Fluent English.
• Strong experience (5 years +) in marketing automation campaign definition and deployment.
• Experience in digital promotion campaigns deployment and related platforms.
• Strong experience of marketing and sales funnels.
• Strong experience in project/programme management.
• Experience with digital analytics and reports creation.
• Strong understanding of information architecture, user experience, digital marketing
• Strong interpersonal and communication skills
• Ability to understand and work within a matrix organisation
• Ability to understand strategic positioning and put it in practice in the creative part of the job
• Advanced Microsoft office tools knowledge

Comfortable working with technical devices/information technology
• Ability to plan, organise and execute a project independently and on schedule
• Capability to establish and use networks to acquire information

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