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Brand Activation Manager J

Job Title: Brand Activation Manager J
Contract Type: Contract
Location: Dublin
REF: 94758
Job Published: 7 months ago

Job Description

Contact: Maureen Ferguson
Telephone: 0860462367

Brand Activation Manager
Our client, a pharmaceutical company in Dublin are currently looking to recruit a Brand Activation Manager for their site.

Main Accountabilities include;
Strategic Brand Planning
  • Work with and feed into long-term strategic brand plans which originate through regional marketing (based in UK) providing expertise on local market, consumer, shopper and competitive landscape.
  • Identify risks and opportunities either short or long-term that may impact brand.
  • Work within the company’s integrated marketing communications framework and ensure implementation of appropriate strategy for brand for Ireland via identification of local unmet needs.
  • Development of optimum PR and influencer strategy to drive beauty agenda.
  • Devise and deploy professional strategy incorporating short and long-term brand vision.

Monitor the Market / Insights
  • Be knowledgeable on syndicated data use and interpretation
  • Responsible for in-depth Market Share Tracking on channel and customer and discuss relevant actions with the Customer Account Management and Regional Marketing Teams respectively.
  • Provide Hub Marketing with competitive information & lead local challenges.
  • Continuous market screening & reporting to hub and local internal
  • Provide recommendations on potential actions required
  • Use data to assess success of previous campaigns/ initiatives and recommend corrective action where necessary.
  • Initiate shopper related research and action plan.

Optimize New Product Development launches
  • Accurately size and assess NPD opportunity within Irish market.
  • Apply NPI 360 activation pack and enable channel specific presentation & implementation.
  • Devise pricing strategy based on consumer insight and competitive set.
  • Actively engage influencers to drive awareness and recommendations around Skincare NPD.
  • Monitor and evaluate actual vs targets (across distribution, sales, profit, share) and suggest corrective actions where needed.

Develop and implement Local Activation Plan
  • Develop and deploy a local Activation Plan for the brand, based on planned NPI roll-outs or defined strategic brand plans.
  • Ensure execution of the plan per channel and customer based on local knowledge (trade windows, lead times, key account agreements) and in timely alignment and coordination with consumer facing activation.
  • Provide pharmacy and mass sales teams with brand education and relevant detailing material.
  • Develop and provide monitoring and evaluation of campaign performance towards consumers and across channels as well as customers on key activities.
  • Own local activity overview and secure synchronization of shopper/trade facing activities with consumer plans

Manage local marketing budgets
  • Challenge where appropriate to ensure spend is optimised
  • Make recommendations for fund diversion where necessary.
  • Oversee creation and management of Purchase order process.
  • PR & Influencer: Execute and evaluate PR and influencer activity for the brand
  • Sampling/WOM: Execute and evaluate sampling or WOM activity for the brand
  • Be responsible for sign-off and approval of all local in-market communication material.

Profile Requirements
  • University Degree in Business Administration
  • Highly proficient in MS Word, Excel, PowerPoint & SAP
  • Min 3 years’ experience in relevant marketing/ commercial role
  • Demonstrated cycle of success in brand strategy management
  • Strong data analytical capacity
  • Proven ability to manage complexity in role
  • Experience of working with PR agencies and specifically influencers

For further information on this Brand Activation Manager role in Dublin please contact Maureen Ferguson on 0860462367/
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