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Vacancy Details

Retail Sales & Marketing

Brand Activation Manager J - Dublin

Contract Type: Contract
Sector:
Location: Dublin
Date: 28/05/2018
Job Reference: 94758

Job Description

Contact: Maureen Ferguson
Email: careers@hero.ie
Telephone: 0860462367

Brand Activation Manager
Our client, a pharmaceutical company in Dublin are currently looking to recruit a Brand Activation Manager for their site.

Main Accountabilities include;
Strategic Brand Planning
  • Work with and feed into long-term strategic brand plans which originate through regional marketing (based in UK) providing expertise on local market, consumer, shopper and competitive landscape.
  • Identify risks and opportunities either short or long-term that may impact brand.
  • Work within the company’s integrated marketing communications framework and ensure implementation of appropriate strategy for brand for Ireland via identification of local unmet needs.
  • Development of optimum PR and influencer strategy to drive beauty agenda.
  • Devise and deploy professional strategy incorporating short and long-term brand vision.

Monitor the Market / Insights
  • Be knowledgeable on syndicated data use and interpretation
  • Responsible for in-depth Market Share Tracking on channel and customer and discuss relevant actions with the Customer Account Management and Regional Marketing Teams respectively.
  • Provide Hub Marketing with competitive information & lead local challenges.
  • Continuous market screening & reporting to hub and local internal
  • Provide recommendations on potential actions required
  • Use data to assess success of previous campaigns/ initiatives and recommend corrective action where necessary.
  • Initiate shopper related research and action plan.

Optimize New Product Development launches
  • Accurately size and assess NPD opportunity within Irish market.
  • Apply NPI 360 activation pack and enable channel specific presentation & implementation.
  • Devise pricing strategy based on consumer insight and competitive set.
  • Actively engage influencers to drive awareness and recommendations around Skincare NPD.
  • Monitor and evaluate actual vs targets (across distribution, sales, profit, share) and suggest corrective actions where needed.

Develop and implement Local Activation Plan
  • Develop and deploy a local Activation Plan for the brand, based on planned NPI roll-outs or defined strategic brand plans.
  • Ensure execution of the plan per channel and customer based on local knowledge (trade windows, lead times, key account agreements) and in timely alignment and coordination with consumer facing activation.
  • Provide pharmacy and mass sales teams with brand education and relevant detailing material.
  • Develop and provide monitoring and evaluation of campaign performance towards consumers and across channels as well as customers on key activities.
  • Own local activity overview and secure synchronization of shopper/trade facing activities with consumer plans

Manage local marketing budgets
  • Challenge where appropriate to ensure spend is optimised
  • Make recommendations for fund diversion where necessary.
  • Oversee creation and management of Purchase order process.
  • PR & Influencer: Execute and evaluate PR and influencer activity for the brand
  • Sampling/WOM: Execute and evaluate sampling or WOM activity for the brand
  • Be responsible for sign-off and approval of all local in-market communication material.

Profile Requirements
  • University Degree in Business Administration
  • Highly proficient in MS Word, Excel, PowerPoint & SAP
  • Min 3 years’ experience in relevant marketing/ commercial role
  • Demonstrated cycle of success in brand strategy management
  • Strong data analytical capacity
  • Proven ability to manage complexity in role
  • Experience of working with PR agencies and specifically influencers


For further information on this Brand Activation Manager role in Dublin please contact Maureen Ferguson on 0860462367/ careers@hero.ie
Check out all our open jobs on our HERO Recruitment website – www.hero.ie
Please Note: HERO Recruitment will not forward your details to any company without your prior approval


Clients we are proud to work with

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“I have worked with HERO recruitment (formerly HERO recruitment) for a number of years both within my current and previous position. I have always found HERO recruitment excellent to partner with, the consultants know our industry and cultural fit and can therefore successfully source high calibre candidates to match our open vacancies. I find HERO recruitment very professional to deal with and any candidates I interview who are sourced by HERO always have a positive recruitment experience”.

Moira Faherty,
Human Resources Manager
Chanelle Group

“My very first impression was that I was dealing with a recruitment company who were extremely professional, supportive and knowledgeable of the role for which I was applying. Not only were the responsibilities of the role explained to me in great detail, but they also went to great lengths to really understand the depth of my technical, managerial and leadership experience and capabilities. What impressed me the most was their personal touch in building a strong relationship with me as a candidate and in maintaining regular contact with me on the status of the role throughout the application process”.

Adrian Rice,
Engineering Manager 
Boston Scientific

“HERO have been a key strategic recruiting partner to Hollister ULC over many years. During our continued growth and expansion at our facility in Ballina, Hero have worked closely with us to really understand our recruiting needs, the calibre of talent we are looking for, and the fit for our Hollister culture. HERO have successfully sourced and placed candidates for us into Research and Development, Project / Process Engineering, Supply Chain and key Management roles.  They have a very experienced and professional team, and bring an excellent regional, national and international perspective”. 

Tom Horkan,
Asst. HR Manger
Hollister ULC, Ballina, Co. Mayo

"From the first prompt call-back to the ultimate congratulatory call to inform me of a job offer, Karl was an absolute professional; sound advice, solid research and knowledge of companies, unwavering persistence and friendly encouragement. West is best, so for anyone looking for a technical role, talk to Karl"

Fiachra Collins
Computer Vision Algorithm Team Manager
Valeo

“HERO Recruitment continues to be a valued partner in supplying high calibre candidates to all three Boston Scientific sites in Ireland. In particular they have been successful in delivering on specific roles for key project scale-ups. HERO has also provided on-site recruitment presence during increased activity when required and consistently operate in a highly professional and competent manner”.   

Lorraine McDonnell,
Senior Talent Acquisition Specialist
Boston Scientific 

“HERO Recruitment were instrumental in sourcing and delivering key talent to the organisation and enabled us to meet our key deliverables within our start-up phase. They thoroughly understood our culture and constantly over delivered on our expectations. Our partnership with HERO Recruitment has without a doubt been  a professional and collaborative one. HERO exceed themselves in all aspects of recruitment and are an absolute pleasure to work with”.

Christine Power,
VP of Human Resources
Pivot

“HERO recruitment is an extension to our talent acquisition team. From hiring strategy meeting to the induction of the right talent, the HERO recruitment team provide an exemplary service. They are knowledgeable about our business needs, responsive and thorough. A true talent acquisition partner”. 


Orla Keady-Giblin,
Human Resources Manager
Ingersoll Rand – Thermo King
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“I have worked with HERO recruitment (formerly HERO recruitment) for a number of years both within my current and previous position. I have always found HERO recruitment excellent to partner with, the consultants know our industry and cultural fit and can therefore successfully source high calibre candidates to match our open vacancies. I find HERO recruitment very professional to deal with and any candidates I interview who are sourced by HERO always have a positive recruitment experience”.

Moira Faherty,
Human Resources Manager
Chanelle Group

“My very first impression was that I was dealing with a recruitment company who were extremely professional, supportive and knowledgeable of the role for which I was applying. Not only were the responsibilities of the role explained to me in great detail, but they also went to great lengths to really understand the depth of my technical, managerial and leadership experience and capabilities. What impressed me the most was their personal touch in building a strong relationship with me as a candidate and in maintaining regular contact with me on the status of the role throughout the application process”.

Adrian Rice,
Engineering Manager 
Boston Scientific

“HERO have been a key strategic recruiting partner to Hollister ULC over many years. During our continued growth and expansion at our facility in Ballina, Hero have worked closely with us to really understand our recruiting needs, the calibre of talent we are looking for, and the fit for our Hollister culture. HERO have successfully sourced and placed candidates for us into Research and Development, Project / Process Engineering, Supply Chain and key Management roles.  They have a very experienced and professional team, and bring an excellent regional, national and international perspective”. 

Tom Horkan,
Asst. HR Manger
Hollister ULC, Ballina, Co. Mayo

"From the first prompt call-back to the ultimate congratulatory call to inform me of a job offer, Karl was an absolute professional; sound advice, solid research and knowledge of companies, unwavering persistence and friendly encouragement. West is best, so for anyone looking for a technical role, talk to Karl"

Fiachra Collins
Computer Vision Algorithm Team Manager
Valeo

“HERO Recruitment continues to be a valued partner in supplying high calibre candidates to all three Boston Scientific sites in Ireland. In particular they have been successful in delivering on specific roles for key project scale-ups. HERO has also provided on-site recruitment presence during increased activity when required and consistently operate in a highly professional and competent manner”.   

Lorraine McDonnell,
Senior Talent Acquisition Specialist
Boston Scientific 

“HERO Recruitment were instrumental in sourcing and delivering key talent to the organisation and enabled us to meet our key deliverables within our start-up phase. They thoroughly understood our culture and constantly over delivered on our expectations. Our partnership with HERO Recruitment has without a doubt been  a professional and collaborative one. HERO exceed themselves in all aspects of recruitment and are an absolute pleasure to work with”.

Christine Power,
VP of Human Resources
Pivot

“HERO recruitment is an extension to our talent acquisition team. From hiring strategy meeting to the induction of the right talent, the HERO recruitment team provide an exemplary service. They are knowledgeable about our business needs, responsive and thorough. A true talent acquisition partner”. 


Orla Keady-Giblin,
Human Resources Manager
Ingersoll Rand – Thermo King
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Clients we are proud to work with

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