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Digital Marketing Manager

Job Title: Digital Marketing Manager
Contract Type: Permanent
Location: Galway
REF: 89638
Job Published: 11 months ago

Job Description

Contact: Jenny Dore
Telephone: 091730022 / 0860449371

Digital Marketing Manager
Our client, a manufacturing company in Galway are currently looking to recruit a Digital Marketing Manager for their site.

What will I be doing
  • Devising strategies to drive online traffic to the company website
  • Tracking conversion rates and making improvements to the website
  • Developing and managing digital marketing campaigns ensuring they reflect our brand positioning.
  • Utilising a range of techniques including paid search, SEO, PPC, display, partnerships and affiliates
  • Using a range of analytics techniques to measure our digital performance
  • Overseeing the social media strategy for the company
  • Managing online brand and product campaigns to raise brand awareness
  • Improving the usability, design, content and conversion of the company website
  • Responsibility for planning and budgetary control of all digital marketing
  • Liaising with the Customer Service team/call centre to optimise overall customer experience and sales conversion
  • Working closely with your marketing colleagues to communicate seamlessly to our customers and deliver a strong return on investment
  • Evaluating customer research, market conditions and competitor data
  • Reviewing new technologies and keeping the company at the forefront of developments in digital marketing
  • Leading the digital integration in 2017 resulting from our acquisition of a partner company on the US West Coast, with the support of a direct report based in the US office
  • Work closely with the IT/IS Department on systems and integration

What do I need
  • University degree or equivalent and significant experience in a digital marketing role working with a consumer brand, ideally but not exclusively within consumer goods, electronics, health, fitness or wellness.
  • Proven track record in leading a successful digital team
  • Agency management experience
  • Project management experience
  • Commercial/sales performance drive
  • Motivated and energised by a blend of the innovative/big picture/strategic issues and plenty of operational activities
  • Data led, with strong analytic and numeracy skills
  • Passionate, fearless and friendly
  • Willing and determined to dig deep, innovate and drive brilliant execution
  • Fuelled and heartened by the prospect of joining a wonderful team of people

For further information on this Digital Marketing Manager role in Galway please contact Rachel Shanahan on 091730022 /
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