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Marketing Executive

Job Title: Marketing Executive
Contract Type: Permanent
Location: Galway
REF: 88878
Job Published: over 1 year ago

Job Description

Contact: Jenny Dore
Telephone: 0212066287

Marketing Executive
Our client, a pharmaceutical company in Galway are currently looking to recruit a Marketing Executive for their site.

What Will I Be Doing
  • Create and implement marketing and brand plans. Follow and keep current the new Marketing Programme for the company in order to maintain or increase market share.
  • Ensure the Marketing Programme is kept up to date and items are actioned before deadlines.
  • Communicate regularly with the Product Launch team to ensure our operational and marketing launch activities are aligned.
  • Ensure that mock ups are available at the time required for regulatory submission.
  • Liaise with Registration, Production, Purchasing and other relevant departments when necessary to keep new products flowing through to delivery.
  • Product specifications & components: Liaise with R&D, Registration & Production.
  • Liaise with Sales Teams & conduct market research.
  • Copy write, brief & liaise with Graphic Designer & Sales Teams on new designs.
  • Bring designs from concept stage through to mock-ups ready for Registration.
  • Ensuring cohesive Group identity, maintaining design integrity & quality, achieving Equivalent / Better than Market Leader, and ensuring timely submission to the authorities of mock-ups.
  • Launch new products onto the Irish & UK markets in a harmonious fashion with the aim of gaining immediate shelf-space and market share: Co-ordinate launch with Sales Team, devise product detailers, advertising, PR, branded promotional merchandise, etc.
  • Manage and forecast marketing budgets.
  • Event and trade show management.
  • Co-ordination of customer visits and events.
  • Campaign preparation and implementation.
  • Market research of sales regions and competitors. To provide sales information, product specifications & prices when required. Continuous research of the pharmaceutical market to include market size, market segmentation, competitor and product analysis.
  • Meet agreed marketing key performance indicators (KPI's).
  • Create Media plan, buy and schedule advertising.
  • Develop advertising campaigns.
  • Development of integrated promotional plans.
  • Sponsorship management.
  • Manage PR activity - write press releases and maintain media contacts.
  • Development of all Company Communications: copywriting, briefing and management of the creative process for all advertising, company catalogues, flyers, brochures, leaflets, adverts, POS, packaging, promotions etc.
  • Assist with the creation and implementation of product promotions, including market research, competitor analysis, sourcing promotional items, costings, briefing & printing POS, advertising, PR, and monitoring the results.
  • Monitor market and seek opportunities to increase/sustain our market share.
  • Manage the Marketing Dept. WIP, keep track of all on-going projects. Keep WIP updated and host regular meetings to ensure flow of information.
  • Support the Sales FMT team.
  • Update launch timelines, promotional activity, competitor activity, market fluctuations and threats.

What Do I Need
  • 3rd Level Marketing Qualification.
  • Preferable 3-4 years experience in a previous Marketing role.
  • Experience with website management.
  • Experience of copy writing, briefing and controlling the creative process.
  • Good organisational and communication skills
  • The successful candidate must have excellent project management skills, have high attention to detail, the ability to manage several projects at a time and good time management.
  • Previous experience in pharmaceutical or other highly regulated industry would be advantageous

For further information on this Marketing Executive role in Galway please contact Jenny Dore on 0212066287 /
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